Dog Trainers and Behaviourists Fees

Trainer and Behaviourist Fees

Extortionate fees are being charged by some dog trainers and behaviourists?

It has been drawn to my attention by clients that have approached me for help with their dogs, that an alarming number of owners have been ripped off by some trainers and behaviourists charging extortionate fees for relatively simple fixes. Many people of these people have sadly been misled or ‘influenced’ by apparently ‘flashy’  websites, Facebook images – even being targeted by ‘paid for views and other sponsored portals.  These days I guess it’s all about cookies and algorithms… but please beware!

The caveat I have for any dog owner seeking help with their companion is the old proverb ‘A fool and his money are soon parted’. So do not believe everything you see on the net as these days countless businesses use both ‘pay for views’ and more worryingly – ‘pay for reviews’ to give the impression that they’re actually bigger or better than they actually are.

From what I’ve been told, some of these trainers and behaviourists, seem to think they are some sort of celebrity (well they must be, judging by the the amounts, they’re charging unsuspecting people for help with their pets (often rescued animals). Their fees are even exceeding the rates being charged by top lawyers and surgeons which have highly qualified teams to support them. Not just a one man band.

Many of those charging these huge sums, endeavouring to get rich quick, don’ even have premises from which they train – and just offer a mobile service out of the back of a van (or car). Neither do they have dogs of their own (which they have trained) that can assist with demonstrations.

Remember that both dog trainers and behaviourists in the UK are unregulated, despite what you may think which in itself throws doubt into conversation, when people cite that they are qualified (even if it’s from establishment that no longer exists). Be cautious, if they say they worked for the army, police, security or prison service etc – this maybe proof of having held down a job, but it doesn’t necessarily mean that they were any good. However, remember, no dog handler in any of these services was ever paid anything like £300 – £450 an hour while in service.

So before parting with your hard-earned cash, when researching potential people to help you – ask two simple questions (1) what have they done with their own dogs and (2) what have they achieved? These days, far too many trainers, have done little more than attending a course or two, then set themselves up as trainers, behaviourist or both.

There are a growing number of charlatans out there, who will charge you anything from £300-£450 (or more) for an hour or two’s chat – often unfulfilled promises or support.

Typical stories we have been told we have told include:

• ‘This trainer came round to my home and chatted for a couple of hours without any demonstration, and charged me £300 for the privilege. Saying that I could telephone for additional advice, if I needed it. However, when I called, they made excuses about being too busy to help…’

• ‘A trainer came round and charged a fortune, and said that if I needed further help, I should just call them, when I did, the trainer said I’d have to Google that and come back asking for an additional fee. I could have saved lots by simply Googling it myself. The trainer was pushing me to sign up, and spend hundreds on some online training’

• ‘A behaviourist / trainer came round to help with my reactive dog. After chatting and then seeing actually how reactive my dog was. Made an excuse, and said I’ve got to go now, as I have another appointment and charged me £300’

• ‘This behaviourist / trainer came round for some help with our dogs, he was there for one and half hours, and basically said, just let them fight it out and they’ll be fine and charged me £450’

• Another said ‘You won’t be able to afford me luv, I charge £450!’

While you need to keep some perspective, when looking for help, that both trainers and behaviourist need to make some money to prosper and survive. Remember,  they’re most certainly not brain surgeons or rocket scientists – although looking at the fees they’re charging – they’re clearly from another planet!

Our fees are clearly shown on this website with no hidden costs or nasty surprises!

Best Three Rated Dog Trainer (2023, 2024, 2025, 2026). Our dogs and services have been featured in our Local Press, Eastern Daily Press, Evening News and others. National Press, The Guardian check link (‘Demand has increased, without a doubt’: the shocking rise of personal protection dogs | Dogs | The Guardian) and National BBC Radio. A truly  Stunning achievement for a part-time business. NDTS is here to help – we are your one stop shop for professional dog training, whether your dog has training, behavioural issues or if you have other training needs or aspirations. In over 50 years we have helped countless people and dogs. We don’t charge extortionate fees for a consultation with the promise of phone support, our clients know they can contact us for free. Our ethos is ‘Quality not Quantity Training’. 

Norwich Tracking School